12月16日，“寻迹蜀道风起三国”全球名人蜀道行活动启动仪式在四川成都举行。本次活动为期5天，以“蜀道”为主题、“三国”为切口，邀请19名海外的网络名人来到四川采风创作，向世界展示蜀道的深厚底蕴和三国历史文化。
On December 16th, the launch ceremony of the "Tracing History along the ShuDao, Where the Winds of the Three Kingdoms Rise" Global Distinguished Figures' Journey along the ShuDao was held in Chengdu, Sichuan. The event spans 5 days, with the "ShuDao" as the central theme and the "Three Kingdoms" as its historical foundation. 19 international celebrities have been invited to Sichuan to gather material for creating content, while also showcasing the profound heritage of the ShuDao and the rich historical culture of the Three Kingdoms to a global audience.
本次活动由四川省广播电视局、四川日报报业集团主办，四川国际传播中心、北京快手科技有限公司承办。四川省广播电视局局长李晓骏，四川日报报业集团董事长、四川日报社社长陈岚，北京快手科技有限公司副总裁刘震等嘉宾出席启动仪式，来自日本、韩国、墨西哥、巴西等国的网络名人，省市级媒体记者代表，四川出海企业代表共聚一堂，共同开启这场文化探索之旅。
The event is hosted by the Sichuan Provincial Bureau of Radio and Television and the Sichuan Daily Press Group, and organized by the Sichuan International Communication Center (SICC) and Beijing Kuaishou Technology Co., Ltd. Distinguished guests at the launch ceremony included Li Xiaojun, Director of the Sichuan Provincial Bureau of Radio and Television; Chen Lan, Chairwoman of the Sichuan Daily Press Group and Sichuan Daily; and Liu Zhen, Vice President of Beijing Kuaishou Technology Co., Ltd. In addition, internet celebrities from countries such as Japan, South Korea, Mexico, Brazil, and others, along with representatives from provincial and municipal media, and delegates from Sichuan's overseas enterprises, gathered to embark on this cultural exploration journey.
“成为自媒体博主之初，我就将中国博大精深的文化融入到作品中。”活动现场，海外大V代表Kiko表示十分期待接下来的蜀道探访之旅。
"China's vast and profound culture is an important inspiration in my content creation." At the event, Kiko, a representative of overseas internet influencers, expressed great anticipation for the upcoming journey along the ShuDao.
记者现场了解到，本次参加活动的19位海外网络名人及创作者包括@Sakae_kiko、@山根之旅、@ddihye、@MaxYNoelia、@杨小溪等，海外总粉丝量破千万。网络名人们将于12月16日—20日走进成都、德阳、广元、南充，探访三星堆博物馆、昭化古城、翠云廊和剑门关等地，这些地方不仅承载着丰富的历史文化，也是蜀道文化和三国文化的重要载体。海外网络名人将通过体验蜀道，畅聊三国，深入了解中华文明，增进彼此友谊。
It is reported that the 19 overseas internet celebrities and content creators participating in this event include @Sakae_kiko, @Yaname's travel, @ddihye, @Max Y Noelia, and @Yanchanch, with a combined total of over 10 million followers. The internet celebrities will travel to Chengdu, Deyang, Guangyuan, and Nanchong from December 16th to 20th to visit iconic landmarks such as the Sanxingdui Museum, Zhaohua Ancient City, Cuiyunlang Road, and Jianmen Pass. These sites not only carry a wealth of historical and cultural significance, but also serve as key symbols of the ShuDao and the Three Kingdoms cultures. Through this journey, the overseas celebrities will gain a deeper understanding of Chinese civilization while strengthening mutual friendships by exploring the ShuDao and engaging in discussions about the Three Kingdoms.
历史上，古蜀道是交通大动脉、军事要道、文化纽带；当下，蜀道依然具有极高的历史研究、文化传承、生态保护及旅游发展等多重价值，沿线丰富的自然文化遗产吸引着越来越多的海内外游客前来打卡。“寻迹蜀道风起三国”全球名人蜀道行活动不仅是一次文化交流的盛会，也为全球观众打开一扇了解中国传统文化和历史的新窗口，让蜀道和三国文化的魅力传播至世界各地。
Historically, the ancient ShuDao served as a major transportation artery, a military hub, and a cultural link. Today, the ShuDao continues to hold significant value in areas such as historical research, cultural heritage, ecological conservation, and tourism development. The rich natural and cultural resources along the route attract an increasing number of domestic and international visitors. The "Tracing History along the ShuDao, Where the Winds of the Three Kingdoms Rise" Global Distinguished Figures' Journey along the ShuDao is not only a cultural exchange event but also a unique opportunity for global audiences to explore traditional Chinese culture and history. In doing so, it helps spread the allure of the ShuDao and the Three Kingdoms culture to various corners of the world.
近年来，四川省广播电视局致力于提升国际传播能力建设，聚焦“三国三苏三星堆，非遗蜀道大熊猫”等题材，通过打造“百部川扬”“神秘蜀韵”“拍在四川”等国际传播和视听服务品牌，积极整合全球创作力量与渠道资源，利用短视频、微短剧、新视听等载体，有效传播中华文化。今年5月27日，第九次中日韩领导人会议决定将2025－2026年定为中日韩文化交流年。在此背景下，四川省广播电视局联合四川日报报业集团，开启“全球名人蜀道行”，采用“政府+媒体+企业”合作模式，邀请海外创作者深入四川，搭建四川视听行业的海外“创作者伙伴群”，孵化以“蜀道”为主题的优质海外视听内容，不断扩大“蜀道”名片国际知名度，为全球视听创作者、地方文旅、乡村振兴及出海企业提供交流合作平台。
In recent years, the Sichuan Provincial Bureau of Radio and Television has been dedicated to enhancing its international communication capabilities, with a focus on themes such as the "Three Kingdoms, Three Sus, Sanxingdui, Intangible Cultural Heritage, ShuDao, and Giant Pandas." By creating international communication and audiovisual service brands like "Sichuan in Camera Lens," "Mysterious Civilization," and "Filming in Sichuan," the bureau actively integrates global creative forces and channel resources. It leverages platforms such as short videos, micro-dramas, and new audiovisual media to effectively promote Chinese culture. On May 27th of this year, the 9th Trilateral Summit Meeting among China, Japan, and the ROK decided to designate 2025-2026 as the China-Japan-South Korea Cultural Exchange Year. In this context, the Sichuan Provincial Bureau of Radio and Television, in collaboration with the Sichuan Daily Press Group, launches the "Global Distinguished Figures' Journey along the ShuDao". This initiative adopts a "government + media + enterprises" cooperation model, inviting overseas content creators to visit Sichuan, and establishing an overseas "creator partner group" for Sichuan's audiovisual industry. The project aims to develop high-quality overseas audiovisual content centered on the theme of the "ShuDao," thus continuously expanding the international recognition of the ShuDao. It also provides a platform for exchanges and cooperation among global audiovisual creators, local cultural tourism, rural revitalization, and enterprises going global.
本次活动的一大特色，是政府搭台，媒体助力，最大限度发挥海外名人的创作力与影响力。四川国际传播中心拥有2本国际传播期刊、3个国际传播网站，近百个海外社交媒体账号，覆盖海外用户超过2000万，海外传播量破50亿。中心依托自身特色优势，搭建创作者平台，以内容合作、版权签约、线上策划、线下活动等方式，链接超过740名海外博主。本次活动，四川国际传播中心将进行全程报道，并与海外网络名人联合创作，在海外社交平台与大V互动，形成传播合力。
One of the key features of this event is the strong support from the government and the media, which together maximize the creativity and influence of overseas internet celebrities. The SICC manages 2 international communication journals, 3 international communication websites, and nearly 100 overseas social media accounts. It also boasts a reach of over 20 million overseas users and an international dissemination volume exceeding 5 billion. Leveraging these unique advantages, the SICC has built a robust creator platform that connects over 740 overseas content creators through content cooperation, copyright agreements, online planning, offline activities, and other initiatives. For this event, the SICC will produce comprehensive reports, collaborate with overseas internet celebrities to create content, and engage with prominent internet celebrities on international social media platforms, forming a powerful collaborative communication force.
本次活动的另一个特色与全球短视频和直播平台快手深度合作，同时通过北京大学融媒体中心邀请北大外籍留学生进行精品的“蜀道”主题创作。快手2024年第三季度的平均月活跃用户也达到了7.14亿，2021年公布的海外月活达到1.8亿，通过在全球范围内发起内容创作挑战赛，快手将推动活动内容更好地触达不同国家和地区的海量用户。与此同时，北京大学的教授和留学生们也将参与到视频创作中，探索蜀道上的历史故事和文化遗迹。
Another key feature of this event is the deep collaboration with the global short video and live-streaming platform Kwai. In parallel, the Convergence Media Center of Peking University has invited its international students to create high-quality content focused on the theme of the "ShuDao." As of the third quarter of 2024, Kwai boasts an impressive 714 million monthly active users, with overseas monthly active users reaching up to 180 million, as announced in 2021. By launching a global content creation challenge, Kwai will promote the event’s content, ensuring it reaches a vast audience across diverse countries and regions. At the same time, professors and international students from Peking University will also participate in video creation, exploring the historical stories and cultural relics along the ShuDao.
本次活动期间，海外网络名人将通过拍摄Vlog、微纪录片、创意短视频和直播等形式，创作丰富多彩的网络视听作品，并在YouTube、Facebook、Instagram、Kwai、SnackVideo等国际社交平台发布，向全球观众展现蜀道的自然美景、历史遗迹和民俗文化。活动将为国内外创作者搭建创作平台，并结合海外社交平台，不断扩大四川的国际知名度与影响力。
During the event, overseas internet celebrities will produce a variety of online audiovisual content, including vlogs, micro-documentaries, creative short videos, and live-streaming. These works will be published on international social platforms such as YouTube, Facebook, Instagram, Kwai, and SnackVideo, showcasing the natural beauty, historical landmarks, and folk culture of the ShuDao to a global audience. Additionally, the event will establish a creative platform for both domestic and international creators, integrating it with overseas social platforms to continually expand Sichuan’s international reputation and influence.
本次活动亦得到中国电视艺术家协会网络直播专委会和北京大学融媒体中心、川观新闻、封面新闻、德阳市文化广播电视和旅游局、广元国际传播中心、南充市人民政府新闻办公室等的大力支持。
Global Distinguished Figures' Journey along the ShuDao also receives strong support from the Network Live Streaming Committee of China Television Artists Association, the Convergence Media Center of Peking University, Chuanguan News, Cover News, Deyang Municipal Bureau of Culture, Radio, Television, and Tourism, Guangyuan International Communication Center, and the Information Office of Nanchong Municipal People's Government.（供稿方：国际传播中心）
