进阶的义乌：小商品界的“大玩家”，跃动全球大舞台
距离圣诞节还有很长时间，但在义乌这座“世界超市”里，圣诞的热潮却早已提前涌动。作为全球最大的圣诞用品集散地，义乌工厂里的机器正在开足马力生产。圣诞树、圣诞帽、贺卡、灯饰……正被装上集装箱运往世界各地。
While Christmas may still be months away, Yiwu - the famed 'world's supermarket' - is already buzzing with festive preparations. Yiwu is also the world’s largest hub for Christmas supplies. Now, factories in Yiwu are operating at full capacity, and countless Christmas trees, Santa hats, greeting cards, twinkling ornaments, just to name a few — are rolling off production lines, being packed and shipped to their destinations all over the world.
你知道义乌的商品是如何走向世界的吗？
Ever wondered how Yiwu's products conquer global markets?
先来点“数字震撼”——义乌国际商贸城经营面积达640多万平方米，有7.5万家商铺、210多万种商品。对，你没听错！这地方大到能让你逛到腿软。而且这里和全球230多个国家和地区都有贸易往来，每年有60万人次的外商慕名而来，其中1.5万名外商选择常驻义乌。这里每10家商铺中就有9家是做外贸的，商户个个都是语言达人，和各国客户交流无压力。外语略带义乌口音，也不影响咱们互惠互利一起赚Money！
First, let’s feel the hype with some mind-blowing numbers. The Yiwu International Trade Market spans over 6.4 million m2—equivalent to 897 FIFA-standard football pitches—right, that’s how massive the Yiwu International Trade Market is! Inside it, you’ll find 75,000 shops selling over 2.1 million types of goods. You’ll practically walk your legs off before you can visit each and every shop!
But wait, there's more. Every year, traders from over 230 countries and regions make around 600,000 visits to Yiwu, and among these foreign traders, 15,000 have chosen to base their business here. Nine out of every ten shops in Yiwu are engaged in international trade, and naturally, the store owners have become language pros—they communicate smoothly with clients from various countries speaking different languages, and that slight Yiwu accent? It just adds local charm to their win-win international deals!
从最早的露天“马路市场”到现在的“世界超市”，义乌经历了40多年的升级改造。第一代、第二代、第三代、第四代……今天我们眼前的是第五代国际商贸城和正在建设的第六代全球数贸中心，义乌一直在不断进化。现在的义乌也有了“大”商品。在这里，你甚至能看到新能源汽车和无人驾驶航空器。近几年推出的数字化贸易平台Chinagoods，干脆把实体店“搬”到线上，让国外采购商足不出户就能“云逛”义乌市场。
From its humble beginnings as a roadside open-air market to today's "World Supermarket," Yiwu has undergone a remarkable 40-year evolution. Through its first, second, third, and fourth iterations to the current fifth-generation International Trade Market and the under-construction sixth-generation Global Digital Trade Centre, Yiwu has never stopped reinventing itself. This transformation has brought more than just small commodities. Now, people can even purchase “large items” including new energy vehicles and unmanned aircraft here. Moreover, the digital revolution continues with “Chinagoods,” the digital trade platform has virtually relocated Yiwu's physical marketplace online, enabling foreign buyers to complete what we might call "cloud shopping" without leaving their offices with just a few clicks.
从日用百货到尖端科技产品，每天有整整1200多个装满货物的集装箱从义乌运往世界各地。这物流量简直让人惊叹！而说到物流，就不得不提“义新欧”中欧班列！2014年第一趟班列从义乌出发后，十年间累计开行了6700列，辐射50多个亚欧国家和地区、通达160多座城市，它是丝路上的“钢铁驼队”，也是义乌最给力的“快递老铁”。
From daily necessities to high-tech products, over 1,200 shipping containers packed with Yiwu's goods depart for global destinations every day - an astonishing logistics scale! Then, when it comes to transportation, the Yiwu-Xinjiang-Europe (YXE) Railway Express route stands out as the true star. Since the first train departed in 2014, it has made more than 6,700 trips to 160 cities across over 50 countries and regions in Asia and Europe. This modern 'Iron Camel Caravan' remains Yiwu's most dependable logistics partner."
货物可以“出国”，那品牌怎么“出海”呢？这，是“义乌好货”品牌出海集合店，今后在全球的不少地方你都可能会见到它。入驻这个店铺的要求是品牌必须拥有自主研发能力，“创新”“定制”“质优物美”是它们的新标签。而这样的做法，也能让“好货”卖上“好价”，让品牌拥有更高的价值。别忘了，“义乌国际商贸城”自身就是个好品牌，“迪拜义乌中国小商品城”的开办，更是把“Yiwu market”模式推向全球。
Goods can'go abroad'—but how do brands 'sail overseas'? Meet the"Yiwu Selection" store—a hub and showroom for premium Yiwu brands. You’ll soon spot it in major global markets. To qualify, brands must have in-house R&D capabilities, with “innovation,” “customization,” and “premiumquality” are their shared features. Via the Yiwu Selection Store, quality goods can be traded at fair prices, adding more value to the brands. After all, Yiwu International Trade Market itself is a reputable brand. The launch of the Dubai Yiwu China Commodities Market a few years ago has accelerated the global expansion of the 'Yiwu Model'.
义乌国际商贸城这位小商品界的“大玩家”，在求新求变的浪潮里一路乘风破浪，把“小商品”打造成了通关全球的超级密钥。未来，期待义乌不断解锁更多“新玩法”，在全球贸易的大舞台上继续大放异彩！
Yiwu International Trade Market — the "big player" behind small commodities — has been riding the tide of innovation, turning everyday goods into a golden key to global markets. The future shines bright for Yiwu: Through constant innovation, it unlocks new opportunities while growing ever brighter on the global trade stage.
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